Developed custom icons, graphic elements/treatments, and style guides for national multi-channel Holiday campaigns. Designed and executed complex, eye-catching in-store displays from concept through prototyping, material selection and final press checks.
Holiday 2019 icon composite. These were the primary design elements of the campaign used across all Best Buy media and store channels.
Secondary background color schemes. One set of icons works on all three backgrounds for consistency and ease of usage.
Holiday 2019 in-store aerial displays.
Holiday 2020 in-store aerial displays.
Holiday 2022 in-store displays.
Holiday 2022 in-store display evolution.